Sarawak eyes stronger Indonesia tourism ties through Surabaya, Jakarta engagement sessions

DayakDaily Christine Vincent Puin · News & blogs · 14 hr ago

Key points

The programme featured destination and airline updates, Sarawak tourism product presentations, and one-to-one business matching, with discussions covering potential travel packages, joint promotional opportunities, connectivity and wider trade collaboration.
Tourism Malaysia also supported the programme by bringing together Indonesian travel trade partners for the engagements.
STB ASEAN & Domestic marketing director Gustino Basuan said Indonesia remained an important market for Sarawak and a close regional tourism partner because of longstanding cultural, historical and geographical connections, particularly through Borneo.

Sentences selected automatically from the original article by DayakDaily.

By DayakDaily Team

KUCHING, Oct 2: Sarawak tourism businesses and Indonesian travel trade partners explored opportunities for new travel packages, joint promotions, and improved connectivity through a two-city business-to-business (B2B) engagement held in Surabaya and Jakarta.

According to a media release, the ‘Sarawak: Gateway to Borneo Business Networking Session (B2B) Indonesia 2026’, organised by Sarawak Tourism Board (STB), brought tourism industry representatives from both sides together for direct business discussions on Sept 28 (Monday) in Surabaya and Sept 30 (Wednesday) in Jakarta.

The sessions went beyond destination promotion by giving tourism businesses a platform to exchange market insights, understand traveller interests, and identify potential areas for collaboration.

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Published: October 2, 2026 at 4:13 AM UTC
By: Christine Vincent Puin
Format: Article
Original: dayakdaily.com ↗

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Sarawak eyes stronger Indonesia tourism ties through Surabaya, Jakarta engagement sessions

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