KUALA LUMPUR, Oct 11 — Singapore-based lifestyle and collectibles brand Play Nation has expanded into Malaysia with a flagship pop-up at The Exchange TRX, featuring miniature replicas of familiar local establishments, character merchandise and interactive activities.
Officially launched on September 24, the pop-up brings together collections and collaborations with popular franchises including Care Bears, Sanrio and LINE Friends.
According to a press release from Play Nation, the launch follows several previous collaborations and promotional activities in Malaysia, as the company seeks to establish a stronger presence among local collectors.
A miniature Cinnamoroll figurine displayed inside a personalised decorative bottle, one of the creations available at Play Nation’s DIY Bar. — Picture courtesy of Play Nation
