KUCHING, Oct 11 (Bernama) -- Mobile Legends: Bang Bang (MLBB) is strengthening its role in Malaysia's digital economy through strategic business partnerships, collaborations with local creative industries and gaming-related events that generate commercial opportunities.
Sport : MLBB Strengthens Economic Footprint Through Business, Creative Industry Ties
sports, MLBB, economy, business, creative industry
BE Bernama 
Key points
- He said the collaborations enabled businesses to engage with MLBB's growing gaming community while expanding their commercial reach through partnerships within the digital entertainment industry.
- "These collaborations create opportunities for local businesses to be part of the growing MLBB ecosystem while contributing to Malaysia's creative and digital economy," he told Bernama during the MLBB 10th Anniversary Carnival here recently.
- Jeffery said MOONTON Games had also strengthened its collaboration with Malaysia's creative industry through partnerships involving local intellectual properties, including homegrown animated character Ejen Ali, which made its MLBB debut at the M7 World Championship in Indonesia in January.
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