The new Apple TV 4K can be pre-ordered starting today, with availability beginning November 13.
“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it’s completely hands-free. Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it’s part of the most connected Apple Home we’ve ever built.”
Apple TV 4K brings Siri AI to the living room with a rich, full-screen experience. An entirely new version of Siri powered by the next generation of Apple Intelligence, Siri AI is a profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and the ability to take even more systemwide app actions, making it effortless to find entertainment. Users can simply ask Siri “What Apple TV shows won at the Emmy Awards this year?” and see beautiful poster art pulled directly from the Apple TV app, along with relevant suggestions like “More award-winning comedies” to keep exploring. While watching, users can ask Siri AI follow-up questions and tap into Siri AI’s broad world knowledge to go deeper into a show, asking things like “Where was Pluribus filmed?” or “Is this appropriate for a 15-year-old?” Responses appear in a compact, subtle overlay, providing helpful information when viewers ask while keeping them immersed in the action. With an Apple Intelligence-enabled iPhone, Siri AI on Apple TV 4K can now tap into a user’s personal context to answer requests like “Play the show Alinda recommended.”
