KUALA LUMPUR: Malaysian peanut butter brand Jobbie and Lotus's Malaysia are expanding their breast health awareness campaign.
RM1 from every limited-edition jar sold will go to the National Cancer Society of Malaysia (Makna).
The campaign, running from Oct 1 to Dec 31, involves 20,000 specially designed jars, targeting RM20,000 in contributions to support cancer patients.
The initiative, dubbed the Pink Wobbly Breast Odyssey, follows Jobbie's first collaboration with Makna in 2024, which involved 5,000 jars.
The campaign jars feature illustrations and information on common breast cancer signs and symptoms, aiming to encourage conversations about breast health at home.
