When it came to Cal AI’s viral success, a small army of influencers paid off

Key takeaways

Cal AI, founded by 19-year-old Zach Yadegari, achieved viral success through a strategy of hiring influencers to promote the app, generating $30 million in revenue before being acquired.

• Cal AI used influencers to drive rapid user growth and revenue.
• The company paid influencers based on reach and user conversion metrics.
• Yadegari credited family support and strategic influencer selection for the app's success.

Summarised automatically by AI from the original article by TechCrunch. AI can make mistakes, so check the original for details.