Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical […]
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
TE TechCrunch 
Key takeaways
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles, using secure technology to verify authenticity.
- Veritas' chip is designed to be embedded in products without damage and provides secure authentication.
- The new chip works on metal and glass, supporting more product types like jewelry and fragrance bottles.
- Veritas partnered with ATHLOS to embed chips in championship crowns for verification.
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