Whether you’re creating passes for a local fitness center, a small music venue, a global airline, or a national coffee chain, Pass Designer makes it easy to craft and preview passes that reflect your business.

Start with templates provided by Apple or your own to capture the personality of your brand. You can use your preferred design tool to create images for passes — such as logos, backgrounds, or strip images — then bring them into Pass Designer to complete a pass design.

As you edit, Pass Designer updates the preview in real time to show how a pass will appear on iPhone and Apple Watch. The preview uses the same rendering as iOS and watchOS, so what you see in Pass Designer is exactly what customers will see on their device.