While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.
Oura adds new fitness metrics to show how workouts impact your body
TE TechCrunch 
Key takeaways
Oura introduces Cardio Effort and VO₂ max metrics to enhance workout tracking and differentiate from competitors.
- Oura adds Cardio Effort to track cardiovascular impact relative to user baselines.
- VO₂ max measures oxygen efficiency during exercise, previously requiring lab tests.
- New metrics aim to help users assess fitness levels and avoid overtraining.
Summarised automatically by AI from the original article by TechCrunch. AI can make mistakes, so check the original for details.
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