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A Lazada-commissioned study found that 20 per cent of Malaysian online shoppers are "Savvy" and spend 36 per cent more each month than other shoppers. Of the 17 per cent who nearly qualify, 45 per cent fall short because they don't check product details, reviews, or authenticity before buying.
A study found 20% of Malaysian online shoppers are 'Savvy', spending more than general shoppers.
Summarised automatically by AI from the original article by The Rakyat Post. AI can make mistakes, so check the original for details.
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Only one in five Malaysian online shoppers qualifies as a “Savvy Shopper”, according to a new study commissioned by Lazada and conducted by Cube Asia.
The study, 2026 eCommerce Savvy Shopper Report: Southeast Asia surveyed 6,000 online shoppers aged 18 to 61 across six Southeast Asian markets.
The report defines Savvy Shoppers as those who meet benchmarks across four areas:
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