TOKYO, Oct 22 (Bernama-Kyodo) -- Honda Motor Co plans to market Mitsubishi Motors Corp's Triton pickup truck in Southeast Asia under its own brand in 2028, Kyodo News reported Thursday, citing the Japanese automakers.
World : Honda To Market Mitsubishi Motors' Triton In Southeast Asia Under Its Own Brand
Asia-Pacific, ASEAN, pickup truck, Honda, Mitsubis
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Key takeaways
Honda plans to sell Mitsubishi's Triton pickup truck in Southeast Asia under its own brand starting in 2028. This vehicle supply agreement is the first of its kind between the two automakers and aims to enhance their product lineups.
- Honda will market the Mitsubishi Triton in Southeast Asia under its own brand in 2028.
- This is the first vehicle supply agreement between Honda and Mitsubishi Motors.
- The Triton pickup truck is currently in high demand across ASEAN member countries.
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Related reporting
2 stories on this topic from 2 sources, oldest first.
- Paul Tan's Automotive News Honda to rebadge Mitsubishi Triton for ASEAN from 2028 – pick-up to broaden lineup amid Chinese competition
- Bernama World : Honda To Market Mitsubishi Motors' Triton In Southeast Asia Under Its Own Brand (this story)
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