M&S Food answers Kara’s santan tagline with a cheeky one of its own, joining a classic Malaysian kitchen debate. (M&S Food pics) PETALING JAYA: First, there was “Ingat Santan, Ingat Kara”. This week, on digital billboards around the Klang Valley, M&S Food has a cheeky comeback playing right after it: “Guna Santan, Guna M&S”.
It’s good-natured banter between brands, and a fitting one, since santan has always been something Malaysians love to have a friendly debate over. The recipe calls for one cup, Mum insists on just a dash more to make it “secukup rasa”, while your instincts scream “cukup”!
That very Malaysian dilemma sits at the heart of M&S Food’s latest campaign, on display from Oct 22-28.
