IPOH, Oct 24 (Bernama) -- The International Poetry and Folk Song Festival (PULARA) should continue to be strengthened as a platform for preserving artistic and cultural heritage, while reinforcing national identity and fostering mutual understanding in a culturally diverse society.
PULARA A Platform To Strengthen National Identity, Preserve Cultural Heritage - Zambry
Zambry Abd Kadir, PULARA, culture, heritage, folk
BE Bernama 
Key takeaways
Zambry emphasizes PULARA's role in preserving culture and national identity, urging youth to value heritage amid technological growth.
- PULARA is a platform to preserve cultural heritage and strengthen national identity.
- Zambry says a country's identity is key to its development beyond economic gains.
- He hopes PULARA expands internationally to showcase Malaysia's arts and culture.
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