SEBERANG PRAI: The Community Communications Department (J-KOM) is placing greater emphasis on social media, giving it 70 per cent of its communication efforts to ensure government messages and achievements reach the people.
Its director-general, Mohd Hisyamuddin Ghazali, said the shift was necessary as social media had become one of the main channels through which people obtain information.
The remaining 30 per cent would focus on outreach programmes and field activities, such as the Madani Kita Programme (PMK), which allows the government to engage directly with the public.
"Without a strong presence on social media, government messages will not reach the grassroots.
"PMK complements this by explaining government policies and achievements directly to the people, especially when negative messages circulating on social media can overshadow these achievements," he said after a PMK event here yesterday.
