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Malaysian micro, small and medium enterprises (MSMEs) are finding new ways to reach customers through TikTok Shop, with LIVE shopping becoming a digital shopfront that allows local sellers to demonstrate products, answer questions and build trust with potential buyers.
According to TikTok Shop Malaysia, nearly six in 10 of its users in Malaysia now name LIVE as their preferred way to shop, giving businesses an opportunity to connect with customers in real time rather than relying solely on traditional product listings.
The platform said its #JomLokal MSMEs recorded 140% year-on-year sales growth during this year’s 9.9 campaign, growing more than 3.5 times faster than the platform’s average growth.
