An advertisement featuring French football star Kylian Mbappe for Dongpeng Beverage Group's electrolyte drink is displayed on a bus in Shanghai. (AFP pic)BEIJING: Kylian Mbappe, Real Madrid and LaLiga have apologised for the superstar striker's comments about Mao Zedong, but the damage to their reputation in China won't be easily or quickly repaired, experts say.

The France captain, one of the best footballers on the planet, is at the centre of a major row after a video emerged this week of him appearing to make fun of former leader Mao.

Mbappe talked about being amused by an internet meme of his face photoshopped onto "some guy, think he's a Chinese dictator".

Mao remains officially revered as the hero of the communist revolution and founder of the People's Republic of China.