Online shoppers may be comfortable hunting for deals, but a recent study suggests fewer consistently verify sellers, products and buyer protection before purchasing.PETALING JAYA: Malaysians have become seasoned online shoppers, accustomed to flash sales, vouchers, free shipping and the endless ritual of comparing prices across platforms.
But familiarity does not necessarily translate into confidence or discernment. A recent Southeast Asian e-commerce study found that only 20% of Malaysian online shoppers met its definition of a “savvy shopper”, below the regional average of 24%.
The 2026 eCommerce Savvy Shopper Report, conducted by research firm Cube Asia, surveyed 6,000 shoppers aged 18 to 61 across Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines.
