AI answer engines read a publisher’s page and hand the reader a summary, so the visit, and the revenue that would come with it, never happens. Most publishers will never sign a licensing deal with the companies that use their work in AI products, and no company can negotiate with millions of sites. The web needs a way to say “yes, if you pay.” Pay Per Use is one way to say it, and it's now in beta.
In July, we outlined our plan for Pay Per Use. Since then, we’ve been working with buyers and content owners to bring it to life. The gist: A buyer offers a price for a specific use of your content. You choose whether to accept. The buyer reports each use, and Cloudflare bills the buyer and pays you. Publishers track usage and earnings in the Cloudflare dashboard. Buyers report usage through a single API.
