PETALING JAYA: Malaysia External Trade Development Corporation (Matrade) and Alibaba Commerce Services (Malaysia) Sdn Bhd have formalised a strategic partnership through a memorandum of understanding (MoU) to establish the Malaysia Halal Pavilion on Alibaba.com, strengthening the global visibility of Malaysian halal products and creating new digital pathways for local businesses to expand into international markets.

The MoU was signed by Matrade CEO Datuk Indera Abu Bakar Yusof and Alibaba.com head of South and Southeast Asia Business Roger Luo.

The exchange symbolised the strategic importance of strengthening Malaysia’s digital trade ecosystem and advancing the global competitiveness of the nation’s halal industry.