Toyota continues to be the world’s most valuable automotive brand in Interbrand’s latest Best Global Brands report. In the 2026 edition, the Japanese carmaker ranked first in its category and ninth overall, with brands like Apple, Microsoft, Google, Amazon, Samsung, Nvidia, Instagram and Coca-Cola ahead of it.
The last time Toyota was not the most valuable auto brand, according to Interbrand, was in 2003 when Mercedes-Benz held the top spot. Speaking of, Mercedes-Benz came in second this year (20th overall) ahead of BMW in third (22th overall).
Completing the top five are Hyundai in fourth (29th overall) and Honda in fifth (45th overall). Tesla is next in sixth (50th overall), while Ferrari in seventh (51st overall) was flagged a top riser this year as its brand value increased by 14.7% to USD17.7 billion. The Italian company is only one of four that saw an increase in brand value, with the others being Hyundai (+1.6%), Kia (+2.7%) and BYD (+4.5%).
