From online shopping and financial decisions to generating images for websites, artificial intelligence is increasingly shaping everyday choices. (AI-generated pic)PETALING JAYA: For years, an important decision often began with a Google search. But among Malaysians already comfortable with artificial intelligence, the first question is increasingly being put to an AI assistant instead.
A September survey of 1,300 adult AI users in Malaysia found that 43% turned first to AI when researching an important decision, compared with 31% who began with a search engine. The study, conducted by AI consultancy Entermind, also found that 41% had already made a purchase or financial decision primarily on information or recommendations provided by AI.
