KOTA KINABALU, Nov 6 (Bernama) -- Sabah is pursuing a strategic initiative to strengthen tourism and cultural ties with India to tap into the republic’s high-yield travel market ahead of Visit Sabah 2027, said state Tourism, Culture and Environment Minister Datuk Jafry Ariffin.
Sabah Pursues Strategic Tourism, Cultural Ties With India - Jafry
Sabah, tourism, India, Jafry Ariffin, Visit Sabah
BE Bernama 
Key points
- He described India as a key source market with significant growth potential, which complements Sabah’s niche tourism offerings, particularly eco-tourism, biodiversity, adventure travel and cultural heritage.
- Jafry hosted a dinner in honour of the High Commissioner of India to Malaysia, Somnath Ghosh, and his spouse, Dr Anindita Ghosh, here last night.
- Jafry said the state government welcomed direct collaboration with Indian authorities, particularly in joint tourism promotions, cultural exchange programmes and reciprocal initiatives aimed at strengthening people-to-people ties.
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Related reporting
3 stories on this topic from 3 sources, oldest first.
- New Straits Times Ambuyat Festival promotes Sabah's Brunei cultural heritage
- Bernama Sabah Pursues Strategic Tourism, Cultural Ties With India - Jafry (this story)
