Traditional Ayurvedic care relies heavily on herbal-based medicines and therapies, although practitioners stress that these should be used with proper professional guidance. (Bernama pic)GEORGE TOWN: In the Indian state of Keralam - previously Kerala - wellness is not tucked away behind the doors of a clinic. It is increasingly woven into the travel experience itself, alongside its backwaters, beaches, lush landscapes and cultural attractions.
Keralam has built a strong reputation around Ayurveda, the traditional system of healing that uses herbs, oils, diet, massage and other therapies to support well-being. For many visitors, that means a holiday can include anything from a short treatment to a longer stay centred on a personalised wellness programme.
