AI is reshaping fashion modeling as brands use digital twins and virtual models, raising concerns over jobs and image rights.
Fashion's AI era: face swaps and digital clones

Key takeaways
AI-generated fashion models offer cost savings for brands but threaten the modeling industry due to lack of regulation and potential for unpaid replication.
- AI models can cut costs by 90% for brands compared to human models.
- Models risk unpaid replication or replacement by synthetic models due to weak regulations.
- Contracts allow brands to alter or use models' images without compensation.
Summarised automatically by AI from the original article by Astro Awani. AI can make mistakes, so check the original for details.
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