The Proton S70 RS was revealed last week, gaining the RS suffix that deputy CEO Abdul Rashid Musa says stands for “Refined Sportiness”, and the brand’s updated sedan brings added visual aggression in Sportline trim.
Today, Proton has held the line-off ceremony for the S70 RS at the carmaker’s Tanjong Malim plant, with Proton chief designer Azlan Othman on location to describe the styling elements that identify the sedan’s latest visual updates.
The brief was to evolve the S70 from “sporty” to “sports-focused”, Azlan said. Starting at the front of the S70 RS, the updated sedan wears the new Pulse Matrix grille with it latest take on the Infinite Weave design. This is said to mimic the visual patterns of an ECG, said Azlan – one of several references to pulse, heartbeats, and athleticism.
