VIVO Malaysia has introduced its latest V80 smartphone, featuring a holographic-inspired design, ZEISS portrait photography technology and a collaboration with three members of K-pop group ENHYPEN.

Officially launched in Malaysia on Nov 4, the smartphone is available for pre-order until Nov 27, with promotional rewards valued at up to RM2,042.

One of the device’s main highlights is its Starwish Purple finish, which uses Laser Holographic Lithography to create a three-dimensional stellar pattern that changes appearance depending on how light falls on its surface.

vivo said the design took two years to develop, with engineers exploring more than 20 custom materials and incorporating 3,600 4K images into the smartphone’s back cover using nano-scale lithography.