MELAKA: Parti Bersama Malaysia (Bersama) faces a major challenge in converting online attention into votes in the Melaka state election, with analysts warning that digital campaigning cannot replace the grassroots machinery needed to mobilise supporters.
Universiti Malaya political analyst Dr Mohammad Tawfik Yaakub said the party’s social media reach, boosted by former Economy Minister Datuk Seri Rafizi Ramli, did not necessarily indicate support at constituency level.
“The biggest challenge for Bersama is turning support and attention in the digital space into actual votes at the ballot box.
“Even if digital campaigning attracts younger voters, urban communities and those seeking political reform, electoral success still requires local machinery, volunteer networks, recognisable candidates and the ability to get supporters to polling stations,” he told theSun.
