A staff member promotes ham mooncakes via livestreaming at a food company in Xuanwei City, southwest China’s Yunnan Province on Sept 3, 2026. – Xinhua photo
BEIJING (Oct 2): In Kunming this Mid-Autumn season, black truffle has found its way into one of China’s most traditional festive foods: the mooncake.
At a local bakery, small mooncakes filled with Yunnan ham and black truffle are among this year’s seasonal offerings.
The pairing reflects a broader shift in China’s food market. Some ingredients long associated with high prices and fine dining are reaching wider markets as production expands, processors develop new products and logistics improve.
Foie gras offers one example. In the late 1980s, Linqu County in east China’s Shandong Province introduced Landes geese from France.
