KUALA LUMPUR: Merz Aesthetics is strengthening its focus on Malaysia and the wider Asia-Pacific medical aesthetics market as the industry shifts towards skin longevity, personalised treatments and research-driven innovation.
The global medical aesthetics company has launched a regional campaign featuring Hollywood actress Lucy Liu as its ambassador while planning a research and development innovation centre in Singapore to advance research into skin ageing and longevity.
The initiatives reflect the industry's drive to move beyond conventional anti-ageing treatments toward more comprehensive, science-backed approaches that support long-term skin health and natural-looking results.
Asia-Pacific is emerging as a key growth market for medical aesthetics, supported by rising consumer acceptance of non-surgical procedures, growing awareness of aesthetic treatments and demand for more personalised care.
