KUALA LUMPUR, Oct 15 — Calling all Zhang Linghe fans! The Chinese actor is bringing his star power to Taobao’s Double 11 shopping festival, with an exclusive livestream, behind-the-scenes videos, limited-edition merchandise and a special event in Kuala Lumpur.

The popular C-drama star has been unveiled as the face of Taobao Tmall World’s latest global campaign, which kicked off yesterday with the premiere of a new brand film featuring the actor.

And for Malaysian fans, there is plenty to look forward to beyond seeing their favourite star on screen.

A Zhang Linghe-themed event is set to take place in Kuala Lumpur on October 24, giving visitors a chance to take part in special activities and walk away with limited-edition merchandise featuring the actor.