KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) is targeting RM400 million in sales from Malaysia's participation in SIAL Paris 2026, as it seeks to expand the country's food and beverage exports into Europe and other international markets.

The trade promotion agency is leading 43 Malaysian companies at the five-day exhibition, which runs from Oct 17 to 21 at Paris-Nord Villepinte, France.

SIAL Paris is the world's largest biennial food innovation and trade exhibition.

The Malaysian delegation is showcasing a range of products, including spices, sauces, beverages, frozen food, snacks, confectionery and food ingredients, to international buyers, distributors, retailers and food service operators.