Digital travel platform Agoda has introduced what it calls a brand new booking experience. To be more specific, the app now has an AI-powered chatbot to help users plan their trips. Simply called the Agoda AI Assistant, the feature initially launched as a limited test in September before rolling out to users across 21 markets, including Malaysia.
As detailed in the company’s announcement, the chatbot is aimed at simplifying trip planning and booking. When making travel plans, users often have to switch between different apps and websites to research destinations, check availability and pricing details, as well as actually booking flights and accommodations. According to the online travel agency, its new assistant can solve this conundrum, consolidating these steps within a single app.
