Proton’s electrified sub-brand, Proton e.MAS, has officially crossed the 35,000-unit milestone as the national automaker navigates the final quarter of 2026. According to sales figures released by the national automaker, the e.MAS family secured 3,763 deliveries in October, bringing its cumulative year-to-date (YTD) sales to 35,730 units and capturing an estimated 33.2% share of Malaysia’s electrified vehicle (xEV) segment.
The sales trajectory is overwhelmingly driven by the Proton e.MAS 5, which continues to lead as Malaysia’s volume champion across the entire xEV category.
In October, the compact electric hatchback registered 2,437 units, pushing its cumulative 2026 tally to 23,189 units. The model accounts for the largest proportion of deliveries within the e.MAS range, representing roughly 64.9% of the brand’s cumulative sales this year.
