KBS May Pull The Plug On HYROX KL 2026 Over Beer Sponsorship

The ministry has made full withdrawal of the alcoholic beverage sponsorship a condition for approving Malaysia's first HYROX competition, leaving its December schedule uncertain.

The Rakyat Post Ikhwan Zulkaflee · News & blogs · 3 hr ago

Key takeaways

The Ministry of Youth and Sports will deny approval for HYROX Kuala Lumpur 2026 unless the event’s alcoholic beverage sponsor is removed, citing the Safe Sports Code.

KBS will not approve the event if the beer sponsor remains, requiring removal of all related logos and materials.
The event is scheduled for Dec 10‑13 at MITEC but its licence application is still pending.
Clause 5.2 of the Safe Sports Code bans tobacco, e‑cigarette and alcohol industry involvement in KBS‑supported sports activities.

Summarised automatically by AI from the original article by The Rakyat Post. AI can make mistakes, so check the original for details.

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The Ministry of Youth and Sports (KBS) has warned that it will withhold approval for HYROX Kuala Lumpur 2026 unless its alcoholic beverage sponsor fully withdraws from the event.

Youth and Sports Minister Dr Mohammed Taufiq Johari said the ministry takes seriously the announcement naming an alcoholic beverage company as the competition’s “Official Beer Partner”, adding that such an arrangement goes against the Safe Sports Code.

In a statement, KBS said the application to organise the event, scheduled for Dec 10 to 13 at the Malaysia International Trade and Exhibition Centre (MITEC), was still being processed and had yet to receive approval.

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Published: November 4, 2026 at 1:41 PM GMT+8
By: Ikhwan Zulkaflee
Section: Malaysia
Format: Article
Original: therakyatpost.com ↗

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Related reporting

6 stories on this topic from 5 sources, oldest first.

Nov 4, 10:09 AM GMT+8
Free Malaysia Today KBS tak lulus Hyrox KL selagi tajaan arak kekal
Nov 4, 10:40 AM GMT+8
Berita Harian Acara HYROX 2026 di KL batal jika alkohol jadi penaja - KBS
Nov 4, 11:32 AM GMT+8
The Sun No approval for HYROX KL unless alcohol sponsor is dropped: KBS
Nov 4, 12:30 PM GMT+8
Malaysiakini (BM) Tarik tajaan bir atau kelulusan tak diberikan, tegas KBS pada penganjur Hyrox KL
Nov 4, 1:41 PM GMT+8
The Rakyat Post KBS May Pull The Plug On HYROX KL 2026 Over Beer Sponsorship (this story)
Nov 4, 5:00 PM GMT+8
Berita Harian HYROX KL 2026 tamat kerjasama penaja alkohol

KBS May Pull The Plug On HYROX KL 2026 Over Beer Sponsorship

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