Hyrox Malaysia has withdrawn its beer partnership for its upcoming Malaysian race following public backlash, acknowledging that it had failed to consider the country’s religious beliefs and cultural sensitivities.

In a statement posted on Instagram today, the Malaysian chapter of the international fitness competition said it should have given greater consideration to the religious beliefs and cultural values of the local community.

“Together with Carlsberg, we have made the decision to not extend the partnership to the Malaysia race.

“To everyone training for this race and looking forward to being part of it, we recognise the time and effort you have committed.