KUALA LUMPUR: Carlsberg Malaysia has clarified that it is not a sponsor of Hyrox Kuala Lumpur 2026 and will not be involved in the fitness competition scheduled to take place from Dec 10 to 13.

"Carlsberg in Malaysia is not a sponsor and will not be involved in Hyrox Kuala Lumpur 2026 from Dec 10 to 13, 2026," it said in a statement shared on its Instagram account today.

Carlsberg reiterated its commitment to complying with Malaysia's laws and regulations while respecting the country's cultural sensitivities.

Hyrox had earlier announced a new regional partnership with Carlsberg in Asia, covering selected events in Singapore, Hong Kong, Taiwan and Vietnam.