KUALA LUMPUR, Nov 6 (Bernama) -- The Japan External Trade Organisation (Jetro) Kuala Lumpur and Embassy of Japan in Malaysia will be holding the B2B Japanese Food Promotion Programme, in Johor, to promote the use of Japanese ingredients among food service operators in the state.
JETRO Seeks To Expand Market For Japanese Food Products In Johor
Jetro, Japanese food, Exports, Johor, Marketing
BE Bernama 
Key takeaways
Jetro and the Japanese Embassy will host a B2B Japanese Food Promotion Programme on Nov 18, 2026, at Warakuya Japanese Restaurant in Johor to showcase Japanese ingredients to local food service operators and foster business networking.
- The event will feature menu ideas using Japanese products like wagyu beef and seafood.
- It aims to boost Japanese food exports to Malaysia and regional markets.
- Johor’s proximity to Singapore and the JS‑SEZ is highlighted as a growth opportunity.
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- Bernama JETRO Seeks To Expand Market For Japanese Food Products In Johor (this story)
