Familiar to French palates since the 1960s, pastry chef Christophe Michalak gave the sweet treats a gourmet twist in the early 2000s.

Since then, with social media and pop-up stores boosting interest and visibility, no chocolatier now seems willing to do without them — nor do customers.

Fillings and coatings range from bitter dark chocolate and marshmallow to passion fruit confit and crisp praline—the latter coming from chocolatier Caffet, which has trademarked the phrase: “Without doubt the best bear cubs in the world.”

The little bear began its life in a factory back in 1962, produced by confectioner Bouquet d’Or, since bought by Cemoi.