Some 3,600 brands have trialled AI advertising campaigns and they have noted a modest increase in their spending on ChatGPT. (EPA Images pic)LISBON: Many AI platforms will end up eventually adopting advertising, the head of the online advertising agency Criteo told AFP Tuesday, as investors are focused on whether the technology will ever be profitable.
"I believe that a lot of AI platforms will find their way to advertising models over time," said the group's chief executive Michael Komasinski on the sidelines of the Web Summit in Lisbon.
"Advertising is the most scalable business model in the world. It has paid for most of the large platforms that we all use and enjoy today, whether it's Google, Meta, Snapchat.
