Jaguar unveils its £130,000 electric car, Type 01, as part of a brand reboot, with orders starting in 2027.
Jaguar stopped selling new cars in the UK to focus on luxury EVs.
The Type 01 targets younger customers, a shift from its traditional demographic.
Jaguar's rebranding faced mixed reactions, including criticism of its marketing videos.
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The Jaguar Type 01 is expected to be made at the company's Solihull plant, with electric drive units and battery packs produced in nearby Wolverhampton. (AFP pic)
COVENTRY: Jaguar presented the first model of its new fully electric lineup, a £130,000 (US$172,000) grand tourer aimed at breathing new life into the storied British brand.
Orders for the Type 01 will open in early 2027, more than two years after Jaguar stopped selling new cars in the UK as part of a decision to overhaul the marque with new branding and limit it to luxury EVs.
It will target younger customers — a change for a nameplate known for being popular with middle-aged men and the go-to car for British prime ministers.
The new model, the first in eight years, arrives at a key moment for Jaguar after a radical rebranding in 2024 was met with criticism.
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