KOTA TINGGI: A family recipe that has been passed down for 19 years continues to keep customers coming back for the Jalan Mawai "apam balik" here.
Despite rising ingredient costs, the business has kept its original flavour at RM4 a piece, making it a popular choice among customers from within and outside the district.
Nelta Efrida Zulfadhli, 37, said all ingredients were prepared fresh daily, with the flour batter made at the premises and the corn prepared in-house instead of being sourced from cans.
"We have raised prices previously, but we are mindful of our customers. Given our high sales volume, we have managed to maintain a profit margin and have no plans to raise prices for the time being," she said.
