KUALA LUMPUR, Oct 8 (Bernama) -- The government remains committed to strengthening the local media ecosystem through the Media Innovation Fund as it grapples with shifting advertising trends and changing audience demographics.
General : Govt Committed To Strengthening Local Media Ecosystem - Fahmi
Fahmi Fadzil, Media Innovation Fund, traditional a
BE Bernama 
Key points
- Communications Minister Datuk Seri Fahmi Fadzil said the RM30 million fund, introduced last year and still available, was designed to help mainstream and online media organisations modernise their infrastructure and services.
- Fahmi said applications were open to eligible registered mainstream and online media companies holding a Media Accreditation Card (e-Media Kad) issued by JAPEN.
- Fahmi said the Media Innovation Fund would help local media companies adapt to these changes, including developing content strategies to attract younger audiences such as Generation Z and Generation Alpha.
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