If you’ve been keeping up with the rumours, then you may have heard that Apple is planning to release some new products this month. Now, the bitten fruit brand has announced that it will be hosting a launch event pretty soon.
In an X post, Apple Senior Vice President of Worldwide Marketing Greg Joswiak shared a teaser video for the event, which has the tagline “Welcome home”. The short clip also confirms that the launch will take place next week. Specifically, it will be happening on Tuesday, 13 October 2026, just as the leaks have claimed. Furthermore, the company has sent out invites for an “Apple Experience” set for 9 AM ET, which translates to 9 PM our time.
As to what the American tech giant plans to unveil on that day, neither the teaser nor the invitation confirms the products. However, the event tagline already offers a big clue. Basically, we can expect the long-rumoured smart home products to make their official debut.
