IN today's fast-paced digital landscape, a short video can inspire millions to pack their bags.
Recognising the power of social media to shape travel trends, Malaysia is leveraging global content creators to showcase its top attractions faster and more creatively.
The All Star Influencers Award (ASIA) 2026 brought together more than 100 content creators from 20 countries for a seven-month tourism campaign nationwide.
With a combined audience in the hundreds of millions across platforms like Instagram and TikTok, the project aims to boost the nation's culture, heritage, food, and local experiences during Visit Malaysia 2026 (VM2026).
