Walk into almost any commercial shopping district or browse social media feeds in Malaysia, and you will find beauty salons aggressively advertising medical miracles.

From “stem cell facials” and anti-ageing cell infusions to immediate whitening drips, the marketing is glossy, persuasive, and dangerously misleading.

For the average consumer, these treatments promise the cutting edge of youth. But as a primary care doctor, I see the dark side of this unregulated industry.

In recent years, an increasing number of patients have walked into community clinics presenting with severe skin infections, permanent scarring, skin necrosis, and alarming systemic complications.