Blind boxes are gaining popularity, but experts warn that repeated purchases driven by uncertainty could affect young consumers’ spending habits and financial discipline.
A TEENAGER buys a RM49 blind box hoping to obtain a rare collectible. Minutes later, another purchase follows, then another.
What begins as entertainment can quickly become spending behaviour driven not by necessity or value but by uncertainty.
As blind boxes become increasingly visible across shopping malls, online marketplaces and social media platforms, Malaysia must begin asking whether current consumer protection frameworks remain adequate for products specifically designed around surprise and repeated purchasing.
