KUALA LUMPUR, Nov 5 — Carlsberg Malaysia has clarified that it was never a sponsor of Hyrox Kuala Lumpur 2026 and holds no commercial involvement in the upcoming fitness competition, further defusing a controversy over marketing graphics that had drawn permit threats from the Youth and Sports Ministry.
In a statement posted to Instagram yesterday, the brewer explained that a newly unveiled regional partnership between Hyrox and Carlsberg in Asia applies exclusively to events staged in Singapore, Hong Kong, Taiwan, and Vietnam, leaving Malaysia deliberately omitted from the arrangement.
“At Carlsberg Malaysia, we adhere to the country’s local laws, regulations, and respect cultural sensitivities,” the company said, reiterating its standard responsible consumption disclaimer that its products are strictly intended for non-Muslims aged 21 and above alongside the hashtag #CelebrateResponsibly.
