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From handmade baju kurung and baby crochet items to colouring books and grass-cutting services, Malaysians have plenty of homegrown products and skills to offer.

However, many struggle to find the right platform to market what they offer, especially when local sellers have to compete with international sellers on existing online marketplaces.

So, what if Malaysians had a homegrown online platform specifically designed to help small businesses, independent creators and service providers market their products and skills?

Enter DuitJe, a new digital marketplace aimed at giving Malaysians, particularly small-scale entrepreneurs, work-from-home mothers, young people, Orang Asli communities and creative individuals, an opportunity to market and sell their products and services.