Donald Trump (centre) speaks to reporters after a meeting on super intelligence with tech executives at the White House in Washington. (EPA Images pic)

WASHINGTON: Donald Trump's campaign to rename artificial intelligence as "super intelligence" is unlikely to win over a wary public and could make matters worse, experts say, even as the US president threatens to treat holdouts as enemies.

On Thursday, he warned that anyone refusing to adopt the term would be considered an "ENEMY" by the White House, without saying what that would mean.

He had floated the name change in September before the UN General Assembly, saying it sounded much better.

"The use of the word artificial makes intelligence fake. It makes it sound fake, and it is not fake. It’s actually amazing," he said.