Chery chairman and president Yin Tongyue has publicly apologised for the product quality issues in Chery vehicles in Malaysia, according to a video posted on Chinese site Sohu.

Yin addressed the matter at the World Intelligent Connected Vehicles Conference (WICV) yesterday, October 21, acknowledging that Chery had encountered product quality issues in Malaysia, and had personally apologised to the Malaysian minister of investment, trade and industry earlier that day, he said.

Chery had taken immediate responsibility for its customers following the incident, Yin stated, and emphasised that that international expansion should not be about exploiting overseas markets, but establishing a strong and sustainable local presence.